We do not use or disclose your sensitive personal information for purposes other than to perform the services reasonably expected by an average consumer, for security and legal reasons, with your consent, and/or for other purposes permitted by applicable law.
Effective Date: January 1, 2022
1. Information We Collect
When you use Serve Reserves, we may collect or receive information about you to provide Serve Reserves and operate our business. The types of information that we may collect about you are:
a. Information You Provide to Us Directly
We may collect information that you provide directly to us:
The information you provide directly to us may concern you or others and may include, but is not limited to:
You are not required to provide us with such information, but certain features of Serve Reserves may not be accessible or available, absent the provision of the requested information.
b. Information Collected Automatically
We also may receive and store certain information about you and your device(s) automatically when you access or use Serve Reserves. This information may include:
c. Information From Third Parties
Cookies are small web files that a site or its provider transfers to your device’s hard drive through your web browser that enables the site’s or provider’s system to recognize your browser and remember certain information.
We use first-party and third-party cookies for the following purposes:
b. Web Beacons
Web beacons, also known as web bugs, pixel tags or clear GIFs, are tiny graphics with a unique identifier that may be included on Serve Reserves to deliver or communicate with cookies, in order to track and measure the performance of Serve Reserves, monitor how many web visitors we have, and to monitor the effectiveness of our advertising. Unlike cookies, which are stored on the user’s hard drive, web beacons are typically embedded invisibly on webpages (or in an email).
c. Online Analytics and Advertising Technologies
We and our third-party vendors may use automated technologies (including cookie identifiers on Serve Reserves), along with other collected information, to tailor ads or deliver content when you are on the Serve Reserves or on other devices, apps or websites.
d. Interest-Based Advertising
We (or our service providers) may use the information we collect, for instance, IP addresses and unique mobile device identifiers, to locate or try to locate the same unique users across multiple browsers or devices (such as smartphones, tablets, or computers), or work with providers that do this, in order to better tailor content and features and provide you with a seamless experience across devices. If you wish to opt out of cross device tracking for purposes of interest- based advertising, you may do so through your device settings. We may also use cross-device targeting to help identify our users and serve advertising. This type of advertising is often called “interest-based” or “personalized” advertising—and when it occurs on mobile apps, “cross-app” advertising.
You can learn more about interest-based advertising and how to opt-out of receiving tailored advertising by visiting (i) the Network Advertising Initiative’s Consumer Opt-Out link or (ii) the Digital Advertising Alliance’s Consumer Opt-Out link. To opt out of Google Analytics for display advertising or customize Google display network ads, you can visit the Google Ads Settings page.
Please note that even if you opt-out, you may still receive advertisements from us. However, in that case, the advertising will not be tailored to your interests. Also, we do not control any of the above opt-out links or whether any particular company chooses to participate in these opt-out programs.
3. Use of Your Information
We may use the information we collect or receive about you for various purposes.
4. Sharing of Personal Information with Third Parties
We may share your information in the following ways:
We implement administrative, technical, and physical security controls that are designed to safeguard your information. However, no online activity is ever fully secure or error-free. While we strive to protect your information, we cannot guarantee that your information is absolutely secure. Please keep this in mind when using Serve Reserves.
6. Third-Party Sites
7. Option to Log In with Third-Party Credentials
You may log into Serve Reserves using your credentials from other third party services like Facebook, Google, or Apple. If you log in using a third party service like Facebook and Google, Company may collect certain information necessary to enable Company to access that service and your information contained within that service. If you use the Storefront Services, we will also receive the information the third party service provides to Company.
8. Children’s Information
The Storefront Services are not intended for children under 18 years of age and we do not knowingly collect personal information from children under the age of 18. If you are a parent or guardian of a child under the age of 18 and believe he or she has disclosed personally identifiable information to us please contact us at email@example.com.
9. California: Do-Not-Track Disclosure and Supplemental Privacy Notice
a. Do-Not-Track Disclosure
Company does not have a mechanism in place for responding to browser “do not track” signals or other similar mechanisms used to limit collection of information for use in Online Behavioral Advertising.
b. Supplemental Privacy Information for California Residents
California law requires us to disclose information regarding the categories of personal information that we have collected about California consumers, the categories of sources from which the information was collected, the business or commercial purposes (as those terms are defined by applicable law) for which the information was collected, and the categories of parties with whom we share personal information.
We collect the categories of personal information identified above from the following sources: (1) directly from you; (2) through your use of Serve Reserves; (3) affiliates; and (4) third parties such as social media providers.
As explained above, we collect the categories of personal information identified above for the following business and commercial purposes:
c. Your California Privacy Rights
If you are a California resident, you may have certain rights. California law may permit you to request that we:
You have the right to not be discriminated against (as provided for in applicable law) for exercising certain of your rights. Certain information may be exempt from such requests under applicable law. We need certain types of information so that we can provide the Serve Reserves services to you. If you ask us to delete it, you may no longer be able to access or use Serve Reserves.
If you would like to exercise any of these rights, please submit a request using this form or contact us at [merchant email address]. You will be required to verify your identity before we fulfill your request. If you have an online account with us, logging into your account will serve to verify your identity and request, although we may request additional information if we believe your account has been compromised. If you do not have an account with us, or if we have reason to suspect that the security of your account is compromised, we will request additional information from you to match with our existing records to verify your identity, depending on the nature of the request and the sensitivity of the information sought.
You can also designate an authorized agent to make a request on your behalf. To do so, you must provide us with written authorization or a power of attorney, signed by you, for the agent to act on your behalf. You will still need to verify your identity directly with us.
The California Consumer Privacy Act (“CCPA”) requires businesses that “sell” personal information, as the term “sell” is defined under the CCPA, to provide an opt-out from such sales. We do not “sell” your personal information as we understand that term based on the CCPA and its implementing regulations. We may, however, have enabled third parties that provide analytics and advertising services to us to place tracking technologies on our website. These providers may have been able to access the following categories of personal information: (1) device information and identifiers, such as IP address and unique advertising identifiers and cookies; and (2) connection and usage information, such as browsing history or app usage. You can opt out of such tracking technologies by following the instructions in Section 2 above.
11. Contact Us