our privacy policy

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We do not use or disclose your sensitive personal information for purposes other than to perform the services reasonably expected by an average consumer, for security and legal reasons, with your consent, and/or for other purposes permitted by applicable law.

Effective Date: January 1, 2022

Welcome to Serve Reserves, an online shift coverage and service booking provider service made available to you by Serve Reserves Technologies LLC (“Company,” “we,” “us,” or “our”). Company provides the Serve Reserves platform to provide information, ordering services, and delivery services regarding products offered by Company (the “Serve Reserves Technologies LLC”). Company provides this Privacy Policy (the “Privacy Policy”) to describe the information we collect, how we use it, and when and with whom we share it. Except as explicitly provided herein, this Privacy Policy applies only to information that we collect and use about you when you access or use Serve Reserves. If you do not agree to this Privacy Policy, please do not access or use the Storefront Services.

1. Information We Collect

When you use Serve Reserves, we may collect or receive information about you to provide Serve Reserves and operate our business. The types of information that we may collect about you are:

a. Information You Provide to Us Directly

We may collect information that you provide directly to us:

• When you use Serve Reservess, e.g. when you request or place an booking;
• When you participate in surveys or fill out forms;
• When you subscribe to newsletters;
• When you register for promotions;
• When you transmit user content to us;
• When you request customer support and/or technical assistance; and
• When you otherwise communicate with us through Serve Reserves.

The information you provide directly to us may concern you or others and may include, but is not limited to:

• Name and contact information, such as phone number, address, and email address;
• Order details;
• Payment information; and
• Information provided via surveys and/or other marketing research efforts.

You are not required to provide us with such information, but certain features of Serve Reserves may not be accessible or available, absent the provision of the requested information.

b. Information Collected Automatically

We also may receive and store certain information about you and your device(s) automatically when you access or use Serve Reserves. This information may include:

• Technical Information – We may collect technical information associated with your activity on Serve Reserves and may include information related to your browser and operating system, IP address (the Internet address of your computer) unique device identifiers, and other information such as your device type. We use such information for diagnostic and statistical purposes and to administer Serve Reserves.
• Site Usage Information – We may collect information to better understand customer traffic patterns usage of Serve Reserves. This may include the webpage that you were visiting before accessing Serve Reserves, the pages or features of Serve Reserves that you browsed to inform us which part of Serve Reserves you visit and how much time you spend there. This information is used to analyze and improve Serve Reserves and to provide our customers with a better user experience.
• Site Preferences – We collect information about your preferences to make your use of Serve Reserves more productive through the use of cookies.
• Location Information – We may collect and store general location information (such as IP address).

c. Information From Third Parties

We may collect information about you or others from third parties. For example, to the extent permitted by law, we may collect information from publicly-available sources. We may combine information that we collect from you through Serve Reserves with information that we obtain from such third parties and information derived from other products or services we provide. If you log into Serve Reserves using third-party social media credentials, for example, that third party may also provide us with information, depending on the privacy policy of that third party.

2. Use of Cookies and Other Tracking Technologies

We use cookies, web beacons, pixels, session replay/screen capture, and similar technologies to collect information and personalize your experience with Serve Reserves.

a. Cookies

Cookies are small web files that a site or its provider transfers to your device’s hard drive through your web browser that enables the site’s or provider’s system to recognize your browser and remember certain information.

We use first-party and third-party cookies for the following purposes:

• to make Serve Reserves function properly;
• the improve Serve Reserves;
• to recognize you when you return to Serve Reserves and to remember information you have already provided, such as items already in your order cart; and
• to provide a secure browsing experience during your use of Serve Reserves.

You may disable the use of cookies by modifying your browser settings. If you choose to disable cookies you may not be able to fully experience the interactive features of the Serve Reserves. For more information on cookies and how to disable cookies visit www.ftc.gov/ftc/cookies.shtm or https://www.usa.gov/optout_instructions.shtml.

b. Web Beacons

Web beacons, also known as web bugs, pixel tags or clear GIFs, are tiny graphics with a unique identifier that may be included on Serve Reserves to deliver or communicate with cookies, in order to track and measure the performance of Serve Reserves, monitor how many web visitors we have, and to monitor the effectiveness of our advertising. Unlike cookies, which are stored on the user’s hard drive, web beacons are typically embedded invisibly on webpages (or in an email).

c. Online Analytics and Advertising Technologies

We and our third-party vendors may use automated technologies (including cookie identifiers on Serve Reserves), along with other collected information, to tailor ads or deliver content when you are on the Serve Reserves or on other devices, apps or websites.

d. Interest-Based Advertising

We (or our service providers) may use the information we collect, for instance, IP addresses and unique mobile device identifiers, to locate or try to locate the same unique users across multiple browsers or devices (such as smartphones, tablets, or computers), or work with providers that do this, in order to better tailor content and features and provide you with a seamless experience across devices. If you wish to opt out of cross device tracking for purposes of interest- based advertising, you may do so through your device settings. We may also use cross-device targeting to help identify our users and serve advertising. This type of advertising is often called “interest-based” or “personalized” advertising—and when it occurs on mobile apps, “cross-app” advertising.

You can learn more about interest-based advertising and how to opt-out of receiving tailored advertising by visiting (i) the Network Advertising Initiative’s Consumer Opt-Out link or (ii) the Digital Advertising Alliance’s Consumer Opt-Out link. To opt out of Google Analytics for display advertising or customize Google display network ads, you can visit the Google Ads Settings page.

Please note that even if you opt-out, you may still receive advertisements from us. However, in that case, the advertising will not be tailored to your interests. Also, we do not control any of the above opt-out links or whether any particular company chooses to participate in these opt-out programs.

3. Use of Your Information

We may use the information we collect or receive about you for various purposes.

• To Provide You with Serve Reserves services: We use your information to provide you Serve Reserves. For example, we use credit card information to complete a transaction. Your information may be available or provided to third-party service providers that are contractually obligated to protect your information as disclosed in this Privacy Policy.
• To Maintain, Improve, and Personalize the Storefront Services: We may use your information for our everyday business operations such as auditing and administration of Serve Reserves. Your information may also be used to improve the content and/or functionality of the Serve Reserves. We may use your information to help us improve our offerings, such as using order history and trends to understand the popularity of menu items. We may also use your information to personalize your experience and our recommendations to you.
• To Communicate with You: We use your information to communicate with you. For example, we may contact you about the status of your orders. We may also contact you with promotional offerings or other communications that may be of interest to you. In the event you contact us, we use certain information to respond to your questions and assist you with any issues that may arise in your use of Serve Reserves.
• For Account and Network Security Purposes: We care about keeping you secure and safe while using the Serve Reserves. Keeping you safe requires us to process your information, such as your device information, activity information and other relevant information. We use such information to combat spam, malware, malicious activity or security risks; improve and enforce our security measures; and to monitor and verify your identity so that unauthorized users do not gain access to your information.
• To Maintain Legal and Regulatory Compliance: Serve Reserves is subject to certain laws and regulations which may require us to process your information. For example, we process your information to pay our taxes and to fulfill our business obligations.
• To Enforce Compliance with Our Terms and Conditions and Policies: When you access or use the Storefront Services, you are bound to our Terms and Conditions, this Privacy Policy, and the Terms and Conditions. We may process your information to prevent and mitigate any alleged or actual prohibited, illicit or illegal activities on Serve Reserves.
• To Protect You, Others, and Our Business: We may use your information to protect you, others, and our business, including, without limitation, using information for fraud prevention, for enforcement of our Terms and Conditions, to comply with the law, and to protect against security risks.

4. Sharing of Personal Information with Third Parties

We may share your information in the following ways:

• Service Providers: We may share your information with our third-party service providers for certain business purposes. This information is provided in order for them to provide us services such as payment processing, customer support and other services. These third-party service providers have access to your information only for the purpose of performing services on our behalf and are expressly obligated not to disclose or use your information for any other purpose.
• When Required by Law: We may share your information with third parties where required to protect and defend our legal rights, protect the safety and security of users of the Storefront Services, prevent fraud, comply with the law, respond to legal process, or a request for cooperation by a government entity
• Corporate Transactions: In the event of sale, transfer, merger, reorganization, dissolution, or similar event we may transfer your information to one or more third parties as part of that transaction, including during the negotiation of an actual or contemplated transaction.
• With Your Consent: We also may share or disclose your information with your consent or at your direction.

5. Security

We implement administrative, technical, and physical security controls that are designed to safeguard your information. However, no online activity is ever fully secure or error-free. While we strive to protect your information, we cannot guarantee that your information is absolutely secure. Please keep this in mind when using Serve Reserves.

6. Third-Party Sites

Serve Reserves may contain links to third-party websites or services. We are not responsible for the content or practices of those websites or services. The collection, use, and disclosure of your information will be subject to the privacy policies of the third-party websites or services, and not this Privacy Policy. We urge you to read the privacy and security policies of these third parties.

7. Option to Log In with Third-Party Credentials

You may log into Serve Reserves using your credentials from other third party services like Facebook, Google, or Apple. If you log in using a third party service like Facebook and Google, Company may collect certain information necessary to enable Company to access that service and your information contained within that service. If you use the Storefront Services, we will also receive the information the third party service provides to Company.

8. Children’s Information

The Storefront Services are not intended for children under 18 years of age and we do not knowingly collect personal information from children under the age of 18. If you are a parent or guardian of a child under the age of 18 and believe he or she has disclosed personally identifiable information to us please contact us at info@servereserves.com.

9. California: Do-Not-Track Disclosure and Supplemental Privacy Notice

a. Do-Not-Track Disclosure

Company does not have a mechanism in place for responding to browser “do not track” signals or other similar mechanisms used to limit collection of information for use in Online Behavioral Advertising.

b. Supplemental Privacy Information for California Residents

This Supplemental Privacy Notice supplements the information in our Privacy Policy above, and except as provided herein, applies solely to California residents. It applies to personal information we collect on or through the Storefront Services and through other means (such as information collected offline, in person, and over the telephone).

California law requires us to disclose information regarding the categories of personal information that we have collected about California consumers, the categories of sources from which the information was collected, the business or commercial purposes (as those terms are defined by applicable law) for which the information was collected, and the categories of parties with whom we share personal information.

As described further in our Privacy Policy above, in the preceding twelve months, we or our service providers may have collected the below categories of personal information for business or commercial purposes:

• Identifiers such as a name, address, unique personal identifier, email, phone number;
• Customer records such as signature;
• Commercial information such as records of products or services purchased, obtained, or considered;
• Financial Information: We or our service providers may collect payment or other financial information;
• Internet or other electronic network activity information, including browsing history and search history;
• Geolocation data that is sufficient to identify a precise physical location;
• Sensory data, such as audio, electronic, visual, or other similar information;
• Professional or employment-related information;
• Education information; and
• Inferences about preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.

We collect the categories of personal information identified above from the following sources: (1) directly from you; (2) through your use of Serve Reserves; (3) affiliates; and (4) third parties such as social media providers.

As explained above, we collect the categories of personal information identified above for the following business and commercial purposes:

• To provide you with the Serve Reserves services;
• To maintain, improve, and personalize the Serve Reserves app;
• To communicate with you;
• For account and network security purposes;
• To maintain legal and regulatory compliance;
• To enforce compliance with our Terms and Conditions and this Policy;
• To protect you, others, and our business; and
• For our business purposes disclosed to you at the time we collect or receive the information, or otherwise with your consent.

c. Your California Privacy Rights

If you are a California resident, you may have certain rights. California law may permit you to request that we:

• Provide you the categories of personal information we have collected or disclosed about you in the last twelve months; the categories of sources of such information; the business or commercial purpose for collecting or selling your personal information; and the categories of third parties with whom we shared personal information.
• Provide access to and/or a copy of certain information we hold about you.
• Delete certain information we have about you.

You have the right to not be discriminated against (as provided for in applicable law) for exercising certain of your rights. Certain information may be exempt from such requests under applicable law. We need certain types of information so that we can provide the Serve Reserves services to you. If you ask us to delete it, you may no longer be able to access or use Serve Reserves.

If you would like to exercise any of these rights, please submit a request using this form or contact us at [merchant email address]. You will be required to verify your identity before we fulfill your request. If you have an online account with us, logging into your account will serve to verify your identity and request, although we may request additional information if we believe your account has been compromised. If you do not have an account with us, or if we have reason to suspect that the security of your account is compromised, we will request additional information from you to match with our existing records to verify your identity, depending on the nature of the request and the sensitivity of the information sought.

You can also designate an authorized agent to make a request on your behalf. To do so, you must provide us with written authorization or a power of attorney, signed by you, for the agent to act on your behalf. You will still need to verify your identity directly with us.

The California Consumer Privacy Act (“CCPA”) requires businesses that “sell” personal information, as the term “sell” is defined under the CCPA, to provide an opt-out from such sales. We do not “sell” your personal information as we understand that term based on the CCPA and its implementing regulations. We may, however, have enabled third parties that provide analytics and advertising services to us to place tracking technologies on our website. These providers may have been able to access the following categories of personal information: (1) device information and identifiers, such as IP address and unique advertising identifiers and cookies; and (2) connection and usage information, such as browsing history or app usage. You can opt out of such tracking technologies by following the instructions in Section 2 above.

10. Changes to Our Privacy Policy

We may change this Privacy Policy to reflect changes in the law, our information practices or the features of the Serve Reserves. If we make a material change to the Privacy Policy, you will be provided with appropriate notice in accordance with legal requirements. By continuing to use Serve Reserves, you are confirming that you have read and understood the latest version of this Privacy Policy.

11. Contact Us

If you have any questions or concerns relating to this Privacy Policy, please contact us at info@servereserves.com.